Brooks Brothers

© Kyle Ericksen | WWD

Every weekday night, Stephen Colbert dons a Brooks Brothers suit and tie for his Comedy Central show, “The Colbert Report.” The brand, which makes much of its clothing in the U.S., is a good fit for Colbert’s satirical character, a self-important, right-wing political pundit. The specialty retailer has dressed the comedian for the show since 2006, and even created a camouflage version of its Fitzgerald suit for Colbert’s 2009 USO tour in Iraq.

On Friday, Brooks Bros. hosted a book launch party at its Madison Avenue flagship for Colbert’s new tome, “America Again: Re-Becoming the Greatness We Never Weren’t” (Grand Central Publishing; $28.99). In the liberally illustrated book, Colbert and his team of writers riff on all of this year’s hot-button election issues, from Obamacare and Citizens United to hydraulic fracking and corn subsidies.

Among those at the Brooks Bros. fete were Arianna Huffington, Monika Chiang, Dan Abrams, David Zinczenko and Lisa Birnbach, who noshed on all-American snacks like mini chicken pot pies, macaroni-and-cheese bites, apple pie and chocolate-chip cookies. Colbert toasted the attendees at one point from atop a prop vintage suitcase.

During a frenzied book-promotion schedule that included appearances on the “Late Show With David Letterman,” “Good Morning America,” NPR’s “Fresh Air” and “Oprah’s Next Chapter,” Colbert chatted with WWD about Mitt Romney’s hair, Rachel Maddow’s bust and his take on Dior versus Saint Laurent.

Full Interview: WWD.com | PDF Download: [Link]
Event Photo Gallery: Billy Farrell Agency

(Thanks to Mel for the Tip!)