CBS Looking to Viral Content from Stephen Colbert and James Corden

Speaking at International Consumer Electronics Show in Las Vegas on Wednesday night, Les Moonves, the President and CEO of CBS, gave the first indication of what is to come from CBS’ new look late night line up. While discussing the increasing convergence of traditional media and online content, Moonves discussed his anticipation of a much more social media-savvy late night pairing with the incoming Stephen Colbert (‘Late Show’) and James Corden (‘Late Late Show’).

“We’re looking forward to our new late night group of guys, where we have Colbert and Corden coming on, who are, you know, much more user-friendly in social networking. That’s gonna make a huge difference to I think our ratings, and hopefully our advertising.”

Speaking on the ever important ratings battle, Moonves told MediaLink CEO Michael Kassan:

“Overnight ratings are worthless right now. We have to be more patient. Our information is now coming from so many different places, over much longer time. […] For many years, technology and content were at war,” he said. “There wasn’t common language, wasn’t common goals. Now it’s changed drastically … working so closely hand-in-hand.

“[…] We’re looking to late-night guys — Colbert, Cordon — that’s going to make a huge difference, to our ratings, certainly our measurement systems are antiquated. How we make decisions is very different than we used to.”

Watch: Brand Matters Keynote Panel – Keynote 2015 by Les Moonves