Sibyl Goldman has only been on the job a few months trying to attract celebrities to Facebook but she already has set her sights on comedy veteran and talk show host Stephen Colbert.
Goldman was recruited from Ryan Seacrest Productions to court Hollywood and sports celebrities to use Facebook to a greater degree.
She’s now Facebook’s head of entertainment partnerships.
“The focus is making the experience on Facebook and Instagram better for public figures — it could be Lebron James, who is a very active Facebooker and was doing a Facebook live interview the other day or it could be Joe Biden, who is posting an Instagram photo,” she said.
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Goldman said many celebrities are already familiar with how Facebook and Instagram work but need to “rekindle” with the networking site and realize the new features aren’t that difficult to do.
She said of the celebrities who aren’t engaged in Facebook, Stephen Colbert is at the top of her want list.
“He’s got a show. He’s going to be taking David Letterman’s place and comedy is the most powerful form of material on all of these platforms,” Goldman said.
“He’s very much on our radar to start working with as the opportunity is so huge. I’m a comedy nerd and that is so interesting to me.”
Full Article: Winnipeg Free Press.
Facebook Exec Seeks Stephen Colbert to Join