When I speak at law schools, I am always asked about the Colbert Super PAC “Americans for a Better Tomorrow, Tomorrow” and its sibling 501(c)(4), “Colbert Super PAC Shhh.” Almost every time, someone asks, “How did you and Stephen Colbert plan the story line of his coverage of money in politics?”
The assumption at law schools, where law professors create a course by designing a complete blueprint for each subject, is that Stephen’s two years of on-air legal conversations on money and politics issues were planned and scripted in advance. Stephen certainly offered the American public a course in modern campaign finance law, but there never was a master plan for the discovery of the American campaign finance system’s peculiarities. Instead, our serial discussion evolved in wonderful spontaneity, appropriate to Stephen’s belief in the power of improvisation. One conversation simply led logically to another—unless Stephen got that wild look in his eyes and said “What if I did…?” (like “run for President of South Carolina”), and then the dialogue took an unexpected turn.
Full Article: TIME.com
How Stephen Colbert Schooled Americans in Campaign Finance