Joe Biden Supporters Are Feeling The Colbert Bump

Stephen’s masterful interview with Vice President Joe Biden has been one of the most underrated political moments of 2015. Biden, who has been weighing a potential presidential run, has shunned any media inquiries since the tragic passing of his son Beau earlier this year. Even close advisers have not been able to telegraph the Vice President’s true intentions.

Bearing all that in mind, when the Vice President appeared on the Late Show, Stephen gently but firmly prodded answers out of the still grief stricken Biden, while giving the VP a little space to remember his son. Stephen even used his own experiences with grief to comfort and cajole Biden, who at times would hesitate while speaking due to his emotions.

The interview has culminated in a surge of interest in a Draft Biden Super PAC that has been trying to recruit the Vice President into the presidential race. The surge further confirms that the old show’s “Colbert Bump” is still a force to be reckoned with, even in the new show’s less political format.

© John Pau Filo | CBS

WASHINGTON — An internal memo circulating among supporters of a Vice President Joe Biden 2016 run for president shows that Stephen Colbert’s new CBS late-night show is still the home of the “Colbert Bump.”

The memo, sent to top officials at the super PAC Draft Biden by its data vendor — a D.C.–based startup called VEDA co-founded by former Democratic Congressional Campaign Committee fundraiser and Democratic consultant Meghan Buck — shows huge increases in web traffic and so-called engagement with Draft Biden in the week since Biden appeared on The Late Show With Stephen Colbert last Thursday.

“The power of the Vice President’s appearance on the Late Show with Stephen Colbert cannot be understated,” Buck wrote in the memo, obtained by BuzzFeed News. “The Colbert Bump is real.”

The memo describes an “800% increase in daily signups” since the Colbert interview and a six-fold increase in the number of people in early states clicking on targeted banner ads placed by Draft Biden on popular websites.

Full Article: Buzzfeed