Music

Pepsi and Viacom today announced the “Live for Now” summer partnership. The program, which will be run by Viacom, invites and inspires consumers to share photos of their NOW moments for a chance to be seen on-air and win one-of-a-kind event experiences.

Comedy Central: Fans who tweet images with hashtag #comedynow enter for a chance to attend the filming of the Colbert Summer Music series in August. One winner will travel to New York City and document this day-long event of music performances as the Pepsi NOW Photo Correspondent. The footage will be revealed on The Colbert Report’ over the course of 1 week. The winner’s experience will be recapped on-air and some captured images may be available online at www.comedycentrallivefornow.com

Full Article: BevNet.com