Stephen Colbert will be posting a new video message exclusively for SnapChat users for the next five days leading up to the ‘Late Show’ premiere on Tuesday, September 8th, 2015 on CBS.
The first video message will be released on Thursday, September 3rd, and will be available through Snapchat’s Snap Channel within the app’s Discover section, and will disappear after 24 hours. (via CBS Press Express)
“He made some really specific content for that platform to talk to that audience directly,” explains Marc DeBevoise, the exec vp and general manager at CBS Interactive, adding that the show’s producers have “done a tremendous job thinking about how to reintroduce the show to its fan base and new fans through a digital-first launch.”
[…] DeBevoise shies away from revealing too many details about the Snapchat videos, teasing only that they were created “intelligently” using the vertical video format popularized by the app and will give a wink or two to the platform that they are on. “They’re short and fun,” he adds. “This isn’t a full episode. It’s unique to the platform.”
Full Article: The Hollywood Reporter.
Stephen Colbert Promotes the 'Late Show' on Snapchat
Stephen Colbert will be posting a new video message exclusively for SnapChat users for the next five days leading up to the ‘Late Show’ premiere on Tuesday, September 8th, 2015 on CBS.
The first video message will be released on Thursday, September 3rd, and will be available through Snapchat’s Snap Channel within the app’s Discover section, and will disappear after 24 hours. (via CBS Press Express)