Sweden Says 'No' to Colbert Takeover.

“Although we appreciate that having Colbert as a Curator of Sweden would be meaningful in terms of global attention to this initiative, VisitSweden and the Swedish Institute have decided to – after thorough consideration – decline his generous offer,” the agencies said in a statement released to The Local.

“The account is – at the current time – first and foremost a way for us to hand over the voice of Sweden to the Swedes.”

Frida Roberts, Head of the Communications Unit at the Swedish Institute, called Colbert’s proposal “tempting” but argued that the Curators of Sweden initiative, which allows a different Swede control the @sweden Twitter account each week, is primarily for “Swedish citizens”.

”It’s been very exciting to realize that Stephen Colbert has such a strong interest in Sweden and our culture,” said Maria Ziv, Director of Marketing at VisitSweden.

She added that she would be “delighted” to invite Colbert over to Sweden so that he can “experience the openness and diversity of the Swedish society on the spot”.

Full Article: The Local – Sweden.