Nest and CBS’ THE LATE SHOW WITH STEPHEN COLBERT today announced they will team up to deliver more show content during the LATE SHOW’s first-ever takeover of a regularly scheduled advertising break. On Tuesday, March 27, 2018 Colbert will introduce viewers to “More Show Presented by: Google’s Nest Hello video doorbell.” With the addition of the original sponsored show content, viewers will see more program content.
“We are excited to team up with Nest on this unique opportunity with the #1 show in late night,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. “The entry into ad pod takeovers featuring sponsored original content with THE LATE SHOW is just the beginning. We will continue to work with the show, and across all of our dayparts, to innovate and expand on what we offer our advertisers.”
Press Release: CBS Press Express.
** Variety take a look at networks use of its late-night programing to test advertising experiments.
'The Late Show with Stephen Colbert' and Nest Team Up
** Variety take a look at networks use of its late-night programing to test advertising experiments.