Nest and CBS’ THE LATE SHOW WITH STEPHEN COLBERT today announced they will team up to deliver more show content during the LATE SHOW’s first-ever takeover of a regularly scheduled advertising break. On Tuesday, March 27, 2018 Colbert will introduce viewers to “More Show Presented by: Google’s Nest Hello video doorbell.” With the addition of the original sponsored show content, viewers will see more program content.
“We are excited to team up with Nest on this unique opportunity with the #1 show in late night,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. “The entry into ad pod takeovers featuring sponsored original content with THE LATE SHOW is just the beginning. We will continue to work with the show, and across all of our dayparts, to innovate and expand on what we offer our advertisers.”
Press Release: CBS Press Express.
** Variety take a look at networks use of its late-night programing to test advertising experiments.
© CBS | Showtime
‘Late Show’ and ‘Our Cartoon President’ executive producer Chris Licht talks to Adweek about the decision to work with Showtime, his continued work improving the ‘Late Show’, doing live shows on CBS and Showtime, and his favorite ‘Late Show’ integration.
‘Our Cartoon President’ premieres on Sunday, February 11, 2018 at 8PM (ET/PT) on Showtime.
THE LATE SHOW with STEPHEN COLBERT will broadcast live following President Donald Trump’s State of the Union address on Tuesday, January 30, 2018 (11:35 PM, live ET/delayed PT) on the CBS Television Network. The last live broadcast of THE LATE SHOW aired nearly a year ago on Tuesday, February 28, 2017, following President Trump’s address to a joint session of Congress.
Tommy Vietor, Jon Favreau and Jon Lovett, the hosts of Pod Save America, and Jessica Williams and Phoebe Robinson of 2 Dope Queens will join Colbert from the Ed Sullivan Theater in New York. GRAMMY® Award winner Chris Stapleton will be the night’s musical guest.
Press Release: CBS Press Express.
© Frederick M. Brown | Getty Images (via Zimbio)
In the lead up to the premiere of ‘Our Cartoon President‘ on 11 February, 2018, executive producers Stephen Colbert, Chris Licht and R.J. Fried spoke at length for the first time about the upcoming animated series during the Showtime panel at the Television Critics Association winter press tour in Los Angeles, on Saturday, 6 January, 2018.
Event Gallery: [Link]
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CBS is bringing short-form content from “The Late Show with Stephen Colbert” and “The Late Late Show with James Corden” to Facebook’s Watch.
Starting Thursday, fans can view short-form clips from Colbert’s “Late Show” on Facebook Watch. Content from James Corden’s “Late Late Show” will launch on Watch when the show returns on Monday, Jan. 8.
Facebook and CBS aren’t discussing the business terms of their partnership. CBS is not producing original content for Facebook Watch; rather, it’s distributing clips from the TV broadcasts on the social network as it currently does on platforms including YouTube.
Full Article: Variety.
THE LATE SHOW with STEPHEN COLBERT registered its first November late night victory, winning the sweep by +1.1 million viewers while dramatically narrowing the adults 18-49 viewer gap, according to Nielsen live+3-day ratings for the recently completed November sweep.
This November, THE LATE SHOW averaged 3.706 million viewers, up +23% over last year and +42% ahead of “The Tonight Show” (vs. 2,607m). Last November, THE LATE SHOW trailed “The Tonight Show” by -288,000 viewers (vs. 3.294m, -9%).
Among adults 18-49, THE LATE SHOW tied “The Tonight Show” in ratings (0.6 each), while the gap among adult 18-49 viewers significantly narrowed. THE LATE SHOW averaged 763,000 adult 18-49 viewers, up +5% from last November. THE LATE SHOW’s adults 18-49 viewer gap narrowed to just -57,000 viewers in November 2017 (763,000 vs. 820,000), compared to -364,000 (729,000 vs. 1.093m) a year ago.
Source: Broadway World.
Giovanni Cianci has joined The Late Show with Stephen Colbert as music producer.
Cianci will be responsible for booking and producing music segments, working with supervising producer Emily Gertler and the CBS late-night show’s talent booking team.
Sheryl Zelikson had been the show’s senior music producer. In July, it was announced she was leaving Late Show after 20 years. A rep for the show said at the time it was “a very amicable decision between Sheryl and the show,” adding, “We wish her great things for the future.”
Cianci, meanwhile, previously was a partner in Bassline Management after working as a talent manager at Lookout Management and The Creed Company.
Source: CBS Press Express.
The Late Show with Stephen Colbert – Part 2
** Variety take a look at networks use of its late-night programing to test advertising experiments.
© CBS | Showtime
‘Late Show’ and ‘Our Cartoon President’ executive producer Chris Licht talks to Adweek about the decision to work with Showtime, his continued work improving the ‘Late Show’, doing live shows on CBS and Showtime, and his favorite ‘Late Show’ integration.
‘Our Cartoon President’ premieres on Sunday, February 11, 2018 at 8PM (ET/PT) on Showtime.
© Frederick M. Brown | Getty Images (via Zimbio)
In the lead up to the premiere of ‘Our Cartoon President‘ on 11 February, 2018, executive producers Stephen Colbert, Chris Licht and R.J. Fried spoke at length for the first time about the upcoming animated series during the Showtime panel at the Television Critics Association winter press tour in Los Angeles, on Saturday, 6 January, 2018.
Event Gallery: [Link]
Read more