USA Today’s redesign has turned heads for its perplexing new logo: a solid blue circle, which, according to Stephen Colbert, is also a pie chart representing the amount of people confused by it. The paper’s biggest challenge, he said, would be covering non-circular news. “If SpongeBob SquarePants ever chokes on a Dorito at the Pentagon,” Colbert said, “you won’t read about it in ‘The USA Today.’”
Challenge accepted. USA Today designed a new logo, which took the blue circle’s place in the Life section of Thursday’s print edition:
We’ve had a bit of fun with Stephen Colbert’s challenge to us on how we’d cover non-circular news.
Here are the final two logos we built just for him, including a likeness of the comedian and his ultimate challenge: a story about SpongeBob SquarePants eating Doritos at the Pentagon.
(That last one even appears in print today on the Life section.)
Anything else, Mr. Colbert?
Source: Hyper Vocal and USA Today tumblr.
Image by Opus Moreschi.
USA Today Accepts Stephen Colbert's Logo Challenge.
Image by Opus Moreschi.