Comedy Central Top Choice Among Young Adults During the RNC.

In head-to-head competition, COMEDY CENTRAL was the choice among the crucial youth vote who tuned into the award-winning political coverage of “The Daily Show with Jon Stewart” and “The Colbert Report” in greater numbers than Fox News Channel, MSNBC and CNN in the head-to-head battle during the Republican National Convention last week in Tampa, FL.

Going up against the cable news networks, COMEDY CENTRAL’s late night block from 11:00 p.m.-midnight was the top-rated and most-viewed among Adults 18-34, Men 18-34 and Men 18-24. The block also won the week over both MSNBC and CNN among the coveted advertiser demographic of Adults 18-49.

Time NETWORK ADULTS 18-49 VIEWERS (000)

11:00P – 12:00A FOX NEWS CHANNEL | 0.97 | 1021
11:00P – 12:00A COMEDY CENTRAL| 0.77 | 824 11:00P – 12:00A MSNBC | 0.41 | 430

11:00P – 12:00A CNN | 0.38 | 415